You’re a busy professional who’s ready to take their thought leadership to the next level. You know your stuff, but you aren’t quite sure how to get the messages out there best. And let’s be real — with how much you already have on your plate, you don’t really have the time to spend hours upon hours brainstorming, planning, strategizing, and writing your own social media content.

Photo of woman from the back holding her arms up in the air in nature
Photo by Ryan Moreno on Unsplash

Fortunately for you, the world of marketing brought about a concept called ghostwriting to help alleviate your stress. The Cambridge Dictionary defines ghostwriting as “the activity of writing books, articles, etc. for another person to publish under their own name.” And that’s exactly what you’ve been looking for — an expert ghostwriter who can help you elevate your brand, establishing you as the thought leader you know you can be.

But when a search for ‘ghostwriter’ yields thousands upon thousands of LinkedIn results, how do you know who to trust? Who’s going to be the ghostwriter who works best with you? Who’s going to be the ghostwriter who helps you achieve the exact results you’re going for?

That’s exactly what I’m going to help you unlock today: 3 tips for selecting a social media ghostwriter who works for you, out of the sea of thousands of ghostwriters.

1. Alignment of Style and Voice

Your brand, message, and personal voice are unique. When selecting a ghostwriter, it’s vital to ensure that their writing style can replicate your own. You want readers to hear your voice, even when someone else is doing the writing. A skilled ghostwriter will seamlessly adapt to your style, making your message feel authentic and consistent.

2. Reputation and Experience

Experienced ghostwriters bring more to the table than just writing skills. Look for someone with a proven track record, preferably in your specific niche. Their reputation and experience should speak to their ability to capture your ideas and convey them effectively. Don’t be afraid to ask for testimonials, samples of previous work, and a writing portfolio that demonstrates their capabilities of adapting to different voices and niches.

3. Clear Communication and Collaboration

A successful ghostwriting partnership is built on effective communication and collaboration. Your ghostwriter should be an excellent listener, able to understand your vision and ideas. They should also be receptive to feedback, making adjustments when needed. This partnership requires trust, open lines of communication, and a shared commitment to the project’s success.

Keeping these 3 tips in mind will help you get on the path to a fruitful collaboration with a ghostwriter who’ll set you on the path to achieving the exact results you’re looking for. So, don’t let the busyness of your day-to-day life prevent you from establishing a worthwhile social media presence for yourself. Hire a ghostwriter who’ll guide you on your journey today.

Woman browsing design content on tablet with plants around her

Ready to take the next step in your LinkedIn journey and get started with building your personal brand?

Let us help you with our free content calendar (original price €249) which is perfect for CEOs, founders, and other professionals who are looking to build a personal brand & establish themselves as thought leaders within their industry. We wish you the best of luck on your content creation journey!